Revibes Blog

The EU's Packaging and Packaging Waste Regulation took effect August 12, 2026, requiring packaging to be reusable or recoverable and setting a 2030 ban on single-use items like mini shampoo bottles and ketchup packets.

A new Consumer Goods Forum pilot with Reposit is testing whether reusable packaging can work across an entire city's retailers and brands, not just one store at a time.

The EU's new Packaging and Packaging Waste Regulation took effect August 12, 2026, mandating recycled content, full recyclability by 2030, mandatory reuse/refill options, and PFAS restrictions across the entire single market.

The Consumer Goods Forum and Reposit are launching a city-wide reusable packaging pilot in Ottawa, backed by Unilever, P&G, L'Oréal, and five major retailers.

For years, reusable packaging has lived mostly in pilot programs: a coffee shop testing a deposit cup here, a grocery chain trialing refillable bottles there. Useful data, but small enough to dismiss. This quarter, that changes. The Consumer Goods Forum's Plastic Waste Coalition of Action, working with the reuse-infrastructure company Reposit, is launching the Reuse City Canada Project — a city-wide test of reusable packaging across Ottawa, expected to go live in Q3 2026, right now.

 

On August 12, 2026, the European Union's Packaging and Packaging Waste Regulation (PPWR) officially entered into application, replacing a patchwork of national rules that had governed packaging across the bloc for decades. It's one of the most consequential shifts in...